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About Price Attack


Price Attack is one of Australia’s largest retailer of professional hair care. For more than 30 years, Australians have visited their local Price Attack for everything from shampoo and conditioner to styling tools and hair extensions.
Inside our vibrant stores, our friendly team of experts guide customers through over 6,000 products to find the solutions to every hair and beauty question. And if you are looking for your favourite hair care brands, you will find them all at Price Attack.

Our stores stock Australia’s most popular professional hair care brands including Redken, Wella, L'Oreal, ghd, Matrix, Delorenzo, Tigi, Schwarzkopf, KMS, Goldwell, Paul Mitchell, PPS, AG Hair and Nioxin.


Mission statement 

At Price Attack, we strive to be the recognised leader in the hair care industry, delivering consistently outstanding service, excellent advice and industry leading products. We aim to create a positive and memorable experience for every client, each time they visit our stores and salons.

Price Attack Salons

Inside every Price Attack store is a professional Matrix Salon – the perfect destination for everything hair. We firmly believe that you feel fantastic when your hair looks fantastic and that is why we focus on quality to achieve great results.

Our professional salons are committed to providing clients with the highest level of skills and service in a friendly and enjoyable environment. Visit us in-store today for a full range of services including style cuts and blowdrys, stunning colour and hair-saving treatments. If you want gorgeous hair (at reasonable prices!), Price Attack Salons are your solution.


The Professional Difference

Price Attack only uses and recommends professional hair care products because they are the best. Professional hair care products have been developed to deliver exceptional results for your hair by using the very best ingredients and never sacrificing on quality.

Purchasing your professional products from Price Attack allows our experts staff to diagnose your hair care needs and to prescribe the correct products to deliver immediate results while improving the long-term condition of your hair. Look great for less at Price Attack.

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