Join Club PA | Become a Franchisee

The authority in hair. Expert Stylists. Professional advice.

FREE Shipping on all DOMESTIC orders over $75

Price Attack Franchising

Want your own Price Attack?

At Price Attack, we pride ourselves on being the authority in hair. Our stores, located across Australia, stock the nation’s biggest range of professional hair care products with a strong focus on delivering expert advice, affordable salon services and great value.

Many Price Attacks are owned by former customers who loved our stores so much, they wanted to open their own. Others simply recognised the financial rewards that were possible with such a successful business model.

Whatever your reason, we encourage you to find out more about the opportunity to partner with us and take advantage of the passion, experience and industry know-how that has seen Price Attack prosper as an Australia-owned retailer of professional hair care.


If you’ve looked into owning your own business, the sheer variety of choicce can be daunting. How do you determine what is the best opportunity for you?

With over 25 years of successful operation to our credit, the Price Attack brand is one of the best known in Australia. Price Attack is a franchised business that operates within the hair care and retail industries.


Franchised businesses have a higher success rate than most small businesses and are typically more profitable from the outset. When you buy into a franchise, you buy into an established network with an established name and established systems. Being part of a larger group also allows you to tap into the benefits of economies of scale (so you get better deals because there are more of you).

One of the key advantages of franchising is that you have the support of a team of experts to guide you to success. This is often referred to being in business for yourself, but not all by yourself.


The hair care industry is one of the most dynamic, fun and profitable industries in Australia. Importantly, it is also one of the more recession resistant. Consumer and financial research, historical trends analysis and Price Attack’s own sales performance has demonstrated that, for most women, hair care is considered an essential purchase, not a luxury.


A Price Attack franchise gives you the opportunity to hit the ground running with a proven business model and the support and expertise of a franchisor with over 20 years of experience.

Becoming a Price Attack franchisee also means you will be joining the authority in hair– an industry leader that delives product, range and advice.

If you recognise the financial and lifestyle benefits of joining the hair and beauty industry, you should think about partnering with the best. Price Attack is a leading retailer of professional hair care products, with the brand name and customer loyalty to support your business success.


As leaders in the professional hair care industry for over 25 years, the Price Attack model is a proven formula for success. As a Price Attack franchisee you have the opportunity to take control over your commercial destiny. But you don’t have to do it all yourself. You’ll be assisted and guided toward success by people who know the business back-to-front. Price Attack franchisees enjoy a wealth of support and benefits, and if there is anything else we can do to help, we are only a phone call away.


We help you cover everything required to open up for trade including site selection, lease negotiation, store fit out and product orders.


Don’t know anything about hair? You will after a few weeks with us! Experience in the retail and/or hairdressing industries is not essential, as you will receive comprehensive training in all aspects of running a Price Attack franchise. Your four week initial training includes product knowledge, budgeting and financial planning, salon and staff management, stock maintenance, merchandising, sales and customer service and store procedures.

Key to the success of the Price Attack model is the expert knowledge and personable advice of Price Attack staff. Price Attack and its suppliers offer stores ongoing product knowledge and sales training to ensure our staff are intimately knowledgeable about the needs of our customer and the ideal products to satisfy their requirements.

Price Attack is committed to giving its franchisees the tools to train and develop their own staff. The Price Attack Salon Development Toolkit is a valuable resource for every store and provides detailed learnings on everything required achieve and maintain exceptional standards of skill and service.


Price Attack franchisees can benefit from the competitive advantage of purchasing as part of a national group. We negotiate and secure the very best prices, exclusive deals, advantageous trading terms and rebates with top suppliers, to ensure Price Attack stores continue to offer the best value to customers.


Being part of a national group, Price Attack franchisees are able to take advantage of comprehensive marketing resources that work to tap into our customer’s emotional connection to hair. The Price Attack marketing team works to create high impact campaigns across all mediums that really reach customers and drive sales.

A key component of our marketing strategy is our loyalty program, which enables us to better understand our customer and their purchasing habits in order to incentivize increased spend and more frequent visits.

Price Attack franchisees also have access to their own internal design studio for the production of local marketing material such as in-store merchandising, local advertising, radio ads, flyers and direct marketing materials.


Price Attack’s national point of sale system has been customized to meet the needs of our business model and franchisee requirements.


Price Attack maintains regular contact with its franchisees through emails, online and sms updates, regular store visits, state meetings and annual conferences. The Price Attack support team is always just a phone call away if something pops up.

Price Attack franchisees are among the most passionate, energetic and enthusiastic people in the world! Here’s some reasons they love owning a Price Attack (and why you will too!)

“What do we love about owning a Price Attack? Having time off with the kids! We love the freedom to manage your own time, and the financial benefits are a definite plus!”
- Greig and Katrina, Price Attack Marion, SA

"After having worked in Price Attack Ballarat for almost a decade, when the opportunity to purchase the store became an option I decided to take it. I have thoroughly enjoyed all of my years working in this store, no day is ever the same, the days go so fast and I am always learning something new.

As a new Franchisee, I have received weekly coaching and mentoring via phone from the National Franchisee Field Manager for just over 2 years which has been invaluable in helping me to understand all areas that Price Attack Support Office supports their Franchisees. The use of the brands “Snippets" program keeps me fully informed and up to date with all the information I need to manage my business, organise promotional activity and access to all the Support Office.

I have also found myself asking Franchisees that have spent a longer period of time with the Price Attack brand to be incredibly helpful and are more than happy to offer assistance with myself, not to mention the Facebook friendships that keep us all in touch between State Meetings and Annual Conference. Barry, Carol and the Support Office team have given me every opportunity to become a successful Franchisee with their Business Model, Brand Direction and their drive to continue to make us the leaders in the hair care industry in Australia."
- Jaki, Price Attack Ballarat, VIC

"I love that Price Attack has an already-established system in place that you must follow. These systems are designed to improve the overall productivity and increase sales of each store. For me, this eliminates the guesswork and errors that I have made in the past with previous businesses. When you buy a Price Attack franchise you are never alone. You will always have the support, knowledge and expertise from Support Office and fellow franchisees and know you are part of a growing family.

I chose Price Attack because it has a well-known, established corporate image and a brand that is widely recognised. Customers are usually more comfortable purchasing items they are familiar with and working with companies they already know and trust. I knew this history would help me become a successful franchisee.

The Support Office is amazing! It is one of the keys to our success. Extremely helpful staff who regularly go above and beyond the call of duty to assist whenever needed. I recently experienced a thirty-day delay (caused by a local courier company) on a large delivery just prior to Christmas. I was extremely annoyed and frustrated at not being able to get a response from the courier company as to where my goods were and when I would receive them. As soon as I alerted Candi and Janet from the Support Office to my situation, they were onto it immediately and kept me in the loop as to what was happening, even going as far as to telephone me after-hours and over the weekend, until the matter was resolved. Absolutely amazing ladies!!"
- Petula, Price Attack Karratha, WA


If you are interested in owning a Price Attack franchise you will need to fill in a Franchise Application Form and a Confidentiality Agreement. Once we have reviewed your application, we will contact you to advise whether you have been successful in progressing to the interview stage. At this point we will meet with you to discuss your experience, your goals and expectations and any current opportunities we believe will match up with what you are looking for.

Depending upon the application, it may be necessary to have two or three interviews in order to answer every question or to develop an accurate understanding of what’s involved in owning a Price Attack. One of these interviews may involve an in-store experience day where prospective franchisees will spend a day working alongside an existing mentor franchisee in a Price Attack store.

Once your application has been approved, we will provide you with a copy of our Franchise Agreement, the Franchising Code of Conduct and other Disclosure Documents. We strongly recommend you obtain independent legal, accounting and business advice in relation to all material provided. When it comes to financing your business, we can put you in touch with a number of financial institutions that provide accredited funding to Price Attack franchisees.

Once the 14 day Disclosure Period has passed and you are satisfied you understand all of the requirements and mutual obligations of the Price Attack Franchise system, you will sign and return all documentation together with the initial franchise fee ($50,000) and the training fee ($5,000).

We will then need to book in four weeks training to ensure you have all the skills and knowledge to successfully operate your own Price Attack.

Whether you are purchasing an existing Price Attack business, or you are opening a brand new store, we will help you with the transition and provide guidance and support as you tick off everything on your “to-do list” (phone lines, eftpos, local marketing, bank guarantee etc etc).

Once you are in your new business, we will continue to provide support and guidance for as long as you need it.


What are the initial costs?
This will vary from site to site but on average you should budget on approximately $450,000 to set up a brand new Price Attack. The biggest component of this initial amount is the shop-fit which is about $2,500/m2. This amount also includes the initial franchise fee, training, stock (think 6,000 different hair and beauty products!), legals, point of sale equipment and marketing materials. You will not need to have all this money upfront, however you should have a minimum of $200,000 in equity.

Are there any ongoing costs?
Price Attack franchisees pay an ongoing royalty of 5% of gross sales. Franchisees also contribute 3% of gross sales into a national advertising fund.

Do I have to work in the business?
Yes. We believe (and history has shown) that Price Attack stores are more successful and profitable when the franchisee is actively involved in the operation of the business.

Can I own more than one Price Attack?
Definitely. Price Attack has a number of very special franchisees who manage to successfully operate multiple Price Attack stores. It is not an easy feat to accomplish and we are very careful in who we approve as multi-unit franchisees. If you are keen to take over the world, one Price Attack at a time, we love your enthusiasm! But we will also need to review your very detailed business plan that explains exactly how you are going to do it.

Do I need any hair or beauty experience?
Nope. Our franchisees come from all sorts of backgrounds and currently more than 50% are not hairdressers. Our most important criteria for new franchisees is a positive, people-person attitude. Our comprehensive training and ongoing support will give you the rest of the tools you need to run a successful Price Attack.

Four weeks training?! are you negotiable on that?
No way. Too many people enter a new business without adequate skills and knowledge to make a success of their new venture. It doesn’t matter if you have hairdressing experience or have previously owned a business – all new franchisees are to receive four weeks training. If you don’t think you have anything left to learn.. you are not the right franchisees for us.

How long does the whole process take?
Depending upon how long it takes to get any finance approved, the process can take 8 weeks or more.

Existing Stores

Cairns, QLD

Sunshine Plaza, QLD

Airport West, VIC

Southland, VIC


Click HERE to enquire if you are interested.

Register Your Interest

Fill out my online form.

Fields marked * are required


Please wait...