Parlux hairdryers stand for leading performance with exceptional heat, airflow, and speed settings. These Italian-made professional hair dryers are designed to go all day, every day, which is why they are found in leading hair salons around the world. Parlux hair dryers are icon products which reduce static electricity and damage resulting in healthier hair. With the use of Parlux ceramic hair dryer the water molecules on the hair are broken down which allows the hair to be dried up to 40% faster than other hair dryers. As a result of this process damaged hair is rehydrated, and reconditioned and soft and shiny.