As leaders in the professional hair care industry for over 25 years, the Price Attack model is a proven formula for success. As a Price Attack franchisee you have the opportunity to take control over your commercial destiny. But you don’t have to do it all yourself. You’ll be assisted and guided toward success by people who know the business back-to-front. Price Attack franchisees enjoy a wealth of support and benefits, and if there is anything else we can do to help, we are only a phone call away.
opening your store
We help you cover everything required to open up for trade including site selection, lease negotiation, store fit out and product orders.
training
Don’t know anything about hair? You will after a few weeks with us! Experience in the retail and/or hairdressing industries is not essential, as you will receive comprehensive training in all aspects of running a Price Attack franchise. Your four week initial training includes product knowledge, budgeting and financial planning, salon and staff management, stock maintenance, merchandising, sales and customer service and store procedures.
Key to the success of the Price Attack model is the expert knowledge and personable advice of Price Attack staff. Price Attack and its suppliers offer stores ongoing product knowledge and sales training to ensure our staff are intimately knowledgeable about the needs of our customer and the ideal products to satisfy their requirements.
Price Attack is committed to giving its franchisees the tools to train and develop their own staff. The Price Attack Salon Development Toolkit is a valuable resource for every store and provides detailed learnings on everything required achieve and maintain exceptional standards of skill and service.
national buying power
Price Attack franchisees can benefit from the competitive advantage of purchasing as part of a national group. We negotiate and secure the very best prices, exclusive deals, advantageous trading terms and rebates with top suppliers, to ensure Price Attack stores continue to offer the best value to customers.
marketing resources
Being part of a national group, Price Attack franchisees are able to take advantage of comprehensive marketing resources that work to tap into our customer’s emotional connection to hair. The Price Attack marketing team works to create high impact campaigns across all mediums that really reach customers and drive sales.
A key component of our marketing strategy is our loyalty program, which enables us to better understand our customer and their purchasing habits in order to incentivize increased spend and more frequent visits.
Price Attack franchisees also have access to their own internal design studio for the production of local marketing material such as in-store merchandising, local advertising, radio ads, flyers and direct marketing materials.
point of sale
Price Attack’s national point of sale system has been customized to meet the needs of our business model and franchisee requirements.
communication
Price Attack maintains regular contact with its franchisees through emails, online and sms updates, regular store visits, state meetings and annual conferences. The Price Attack support team is always just a phone call away if something pops up.
