Colour Care Colour Savour Shampoo

• CARE (Colour And Radiance Enhancing) Complex – blend of antioxidants including sunflower seed extract, marigold, lavender, red clover, pine and carnation that fight-off free radicals and guard against UV exposure keeping your hair colour bright and healthy.
• Sunflower seed extract – fights colour-destroying free radicals and protects colour from UV degradation. 
• Polyphenols – natural compounds found in flowers that keep colour vibrant, even in intense sunlight. Our polyphenolic blend includes aqueous extracts of marigold, lavender, red clover, pine and carnation. 
• Cinnamidopropyltrimonium chloride – fights the harmful effects of the sun on your hair (i.e., UV-B degradation). 
• Dimethicone PEG-8 Meadowfomate – enhances the hair shaft.

• Sulfates – formulated with gentle, colour-safe surfactants which cleanse with incredible lather.
• Salt (sodium chloride) – most shampoos use salt as a thickener, which dries out your hair. AG shampoos are naturally thicker without the addition of salt, leaving your hair healthy, shiny and hydrated.
• DEA – a foaming agent used in shampoos, which has been placed on a watch list by the FDA. We have proactively removed this ingredient from all of our shampoos and replaced it with a naturally derived ingredient sourced from rapeseed oil.
• Parabens – used as preserving agents and have been shown to be a concern to human health. We use gentle cosmetic grade preservatives with a worldwide safety approval.
• PABA (or para-aminobenzoic acid) – one of the first sunblocks widely available for purchase in the 1970’s. PABA has been found to be an irritant to the skin and as a precaution we have chosen to use alternative ingredients like benzophenone-4 or ethylhexyl methoxycinnamate.
• Gluten – all AG Products are 100% gluten-free.

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