Vita C’s sulfate-free formula gently cleanses, nourishes and helps restore dry or damaged hair. Powerful active ingredients like vitamin C and plant-based squalane help lock in moisture, increase collagen and add elasticity, while vegetable protein helps strengthen the cuticle. pH 5.5-6.5.
Vitamin C – also known as tetrahexyldecyl ascorbate, a stable form of vitamin C, which is an effective moisturizer and antioxidant. Antioxidants protect against free radicals which cause damage to hair. Vitamin C helps increase collagen that adds elasticity to hair.
Squalane – a sustainable and plant-based lightweight oil that locks in moisture and is a natural antioxidant.
Hydrolyzed vegetable protein – plant-derived, wheat-free protein with an amino acid spectrum similar to keratin. Helps bond, repair and smooth hair while adding strength, elasticity, moisture and shine and protecting against further structural trauma.
Sulfates – formulated with gentle, colour-safe surfactants which cleanse with incredible lather.
Salt (sodium chloride) – most shampoos use salt as a thickener, which dries out your hair. AG shampoos are naturally thicker without the addition of salt, leaving your hair healthy, shiny and hydrated.
DEA – a foaming agent used in shampoos, which has been placed on a watch list by the FDA. We have proactively removed this ingredient from all of our shampoos and replaced it with a naturally derived ingredient sourced from rapeseed oil.
Parabens – used as preserving agents and have been shown to be a concern to human health. We use gentle cosmetic grade preservatives with a worldwide safety approval.
PABA (or para-aminobenzoic acid) – one of the first sunblocks widely available for purchase in the 1970’s. PABA has been found to be an irritant to the skin and as a precaution we have chosen to use alternative ingredients like benzophenone-4 or ethylhexyl methoxycinnamate.