{"title":"Sustainable Choices","description":"","products":[{"product_id":"kms-therma-shape-straightening-creme-150ml","title":"KMS Therma Shape Straightening Creme 150ml","description":"\u003cp\u003eKMS Therma Shape Straightening Creme smooths to take hair from curly to straight, with hot tools. Provides up to 72 hour style retention. Reduces heat damage and breakage. Also great for blow-drying hair from curly to straight. \u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to towel dried hair. Comb through and blow dry with tension using a round bristle brush.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":31563510579263,"sku":"919439","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/kms-therma-shape-straightening-creme-600x600-596611.jpg?v=1716294176"},{"product_id":"kms-therma-shape-shaping-blow-dry-200ml","title":"KMS Therma Shape Shaping Blow Dry 200ml","description":"\u003cspan\u003eKMS Therma Shape Shaping Blow Dry gives light body, movement and texture. Use for lasting shape and to create full, natural-looking blow drys.\u003c\/span\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":31563510415423,"sku":"920993","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/products\/TS_shaping_blow_dry.jpg?v=1620945175"},{"product_id":"kms-therma-shape-quick-blow-dry-200ml","title":"KMS Therma Shape Quick Blow Dry 200ml","description":"\u003cp\u003e\u003cspan\u003eKMS Therma Shape Quick Blow Dry speeds up drying time by up to 50% and reduces friction when blow drying plus offers light conditioning – so you have more time to create your style. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eShake well and spray onto towel dried hair before blow drying.\u003c\/span\u003e\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":31563510382655,"sku":"919438","price":41.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/kms_therma_shape_quick_blow_dry_200ml-598277.jpg?v=1716294177"},{"product_id":"kms-therma-shape-hot-flex-spray-200ml","title":"KMS Therma Shape Hot Flex Spray 200ml","description":"\u003cp\u003eKMS Therma Shape Hot Flex Spray is a medium hold prep spray for heat-activated shaping and hold. Ideal for curl creation, especially in straight hair. Creates defined hot iron curls. \u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/dJXB75STezo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eSpray into towel-dried hair, blow-dry and shape with hot tools.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":31353574719551,"sku":"919437","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/kms-therma-shape-hot-flex-spray-200ml-214283.jpg?v=1716294176"},{"product_id":"kms-therma-shape-2-in-1-spray-200ml","title":"KMS Therma Shape 2-in-1 Spray 200ml","description":"\u003cp\u003eKMS Therma Shape protects hair and reduces up to 50% breakage from hot tools. Gives extra hold and shine and reduces flyaways when used as a finishing spray. \u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eSpray section by section onto dry hair before using hot tools. Spray on its own as a final step to hold the style.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":31563510087743,"sku":"919436","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/products\/TS_2in1_spray.jpg?v=1578020105"},{"product_id":"kms-hair-play-styling-gel-200ml","title":"KMS Hair Play Styling Gel 200ml","description":"\u003cp\u003eKMS Hair Play Styling Gel gives glossy shine with hold and control. No flaking or build up. \u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eWork through towel-dried hair and blow dry. For a wet look, allow to air dry.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":13942460940351,"sku":"919422","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/products\/kms_hair_play_styling_gel_200ml.jpg?v=1578016704"},{"product_id":"kms-hair-play-playable-texture","title":"KMS Hair Play Playable Texture 200ml","description":"\u003cp\u003eKMS Hair Play Playable Texture lets you rework your style any time you like. Weightless styling and lasting finish, builds natural texture with each application. \u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/piiJ4ddSe-E\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eShake well before spraying into dry hair. Use hands to shape.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":317754441736,"sku":"919420","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/kms_hair_play_playable_texture_200ml-752869.jpg?v=1716294131"},{"product_id":"kms-hair-play-molding-paste-150ml","title":"KMS Hair Play Molding Paste 150ml","description":"\u003cp\u003eKMS Hair Play Molding Paste provides texture with a modern, natural finish. Creates a pliable hold with natural shine. Helps control medium to coarse hair. \u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_XddlTf4aVo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eWork through towel dried hair for shaping and texture. Use in dry hair for definition.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":317754474504,"sku":"919419","price":46.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/products\/HP_Molding_Paste_150mL_ecom.jpg?v=1614923111"},{"product_id":"kms-hair-play-makeover-spray","title":"KMS Hair Play Makeover Spray 250ml","description":"\u003cp\u003eKMS Hair Play Makeover Spray dry cleanses and renews hair. A dry shampoo that absorbs oils to refresh limp or day old styles. Great for quick style touch-ups and in between shampoos. \u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":317754572808,"sku":"919417","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/KMSHairPlayMakeoverSpray250ml.jpg?v=1755654992"},{"product_id":"kms-hair-play-liquid-wax","title":"KMS Hair Play Liquid Wax 100ml","description":"\u003cp\u003eKMS Hair Play Liquid Wax holds like a gel and styles like a wax. Provides a flexible support with shine. \u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4cgq0wyuxBc\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eWork through towel dried hair. Blow dry in for malleable movement. Reapply to dry hair for a wax like finish.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":317754638344,"sku":"919416","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/products\/kms_hair_play_liquid_wax_100ml.jpg?v=1578015564"},{"product_id":"kms-hair-play-dry-wax","title":"KMS Hair Play Dry Wax 121g","description":"\u003cp\u003eKMS Hair Play Dry Wax creates rough definition with a flexible hold. Lightweight wax to create a perfectly undone finish. \u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eShake and spray into dry hair. Scrunch with hands to shape.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":317754834952,"sku":"919415","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/KMSHairPlayDryWax121g.jpg?v=1742946110"},{"product_id":"kms-curl-up-wave-foam-mousse","title":"KMS Curl Up Wave Foam Mousse 197g","description":"\u003cp\u003eKMS Curl Up Wave Foam Mousse creates soft waves with natural movement. Provides frizz control and humidity resistance for up to 72 hours. \u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eWork through towel dried hair. Diffuse or air dry.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":317754867720,"sku":"919414","price":42.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/kms_curl_up_wave_foam_200ml_1-182700.jpg?v=1716294131"},{"product_id":"kms-curl-up-perfecting-lotion","title":"KMS Curl Up Perfecting Lotion 100ml","description":"\u003cp\u003eKMS Curl Up Perfecting Lotion beautifies, enhances and defines natural curls without being crunchy. Reactivate by scrunching to refresh curls. Provides frizz control and humidity resistance for up to 72 hours. \u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uk3yjch_0IU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eEmulsify 1 or 2 pumps and work through towel dried hair. Diffuse or air-dry. Scrunch curls to refresh throughout the day.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":317755228168,"sku":"919413","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/kms_curl_up_perfecting_lotion_100ml-781362.jpg?v=1716294130"},{"product_id":"kms-curl-up-control-creme","title":"KMS Curl Up Control Creme 150ml","description":"\u003cp\u003eKMS Curl Up Control Creme shapes and bundles curls. Reduces frizz and calms curls for up to 72 hours. \u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eEmulsify and work through towel dried hair then diffuse or air dry. Reapply when dry to further define curls.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":317755490312,"sku":"919412","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/kms_curl_up_control_creme_150ml_1-797696.jpg?v=1716294132"},{"product_id":"pure-plumping-clay-spray-200g","title":"Pure Plumping Clay Spray 200g","description":"\u003cp\u003ePure Plumping Clay Spray 200g creates workable texture and shape holding styling in place with a flexible natural feel in all hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePlumping Clay Spray c\u003c\/span\u003ereates messy undone styles adding incredible volume and sexy flexible texture. Thermal defence protects against chemical treatments and heat styling. While providing an invisible working spray that builds incredible volume.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium to strong control\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLow shine\u003c\/li\u003e\n\u003cli\u003eVolumising\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eShake well, hold can 30cm away and spray.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":13655609868351,"sku":"916780","price":37.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/pure-plumping-clay-spray-200g-754917.jpg?v=1716295185"},{"product_id":"pure-oomph-spray","title":"Pure Oomph Wax Spray 100g","description":"\u003cp\u003ePure Oomph Wax Spray 100g adds control and fierce texture with an ultra firm finish to all hair types. The wax dry formula provides control with dishevelled volume for a casual matt finish. While t\u003cspan data-mce-fragment=\"1\"\u003ehermal defence protects against chemical treatments and heat styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eTexturising\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eStrong hold\u003c\/li\u003e\n\u003cli\u003eVolumising\u003c\/li\u003e\n\u003cli\u003eMatte finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eShake well, hold can 30cm away and spray.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":13654630957119,"sku":"916779","price":37.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/pure-oomph-wax-spray-100g-447765.jpg?v=1716295184"},{"product_id":"pure-precious-ends-150ml","title":"Pure Precious Ends 150ml","description":"\u003cp\u003ePure Precious Ends 150ml leave in moisturising treatment is blended with goji berry oil helps repair split ends, smooth frizz and strengthen damaged hair. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful anti-oxidants and beta-carotene restore and protect against colour fade caused by heat, sun and chemical treatments.\u003c\/li\u003e\n\u003cli\u003eExclusive Pure Complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.\u003c\/li\u003e\n\u003cli\u003eUnique goji berry oil, amino acids and minerals combine to repair damage caused by all types of heat styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply the product evenly to the ends of your hair, focusing on any dry or damaged areas.\u003cbr\u003eComb through your hair to distribute the product evenly. Blow dry your hair as usual.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":318201167880,"sku":"848208","price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/pure-precious-ends-leave-in-treatment.jpg?v=1744078169"},{"product_id":"pure-sacred-mask-250g","title":"Pure Sacred Mask 250g","description":"\u003cp\u003ePure Sacred Mask 250g is an intense restorative hydration treatment that revives all hair types. Miracle healing powers of argan oil and shea butter blend restores moisture, soften and strengthens all hair types. \u003c\/p\u003e\n\u003cp\u003eExclusive Pure Complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp. Enriched with selective treatments oils, enhances smooth, silky feel for softer, healthier hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRestores moisture\u003c\/li\u003e\n\u003cli\u003eSoftens and strengthens hair\u003c\/li\u003e\n\u003cli\u003eIdeal for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eApply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair. Use twice a week then once a week as hair treatment improves.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":318201462792,"sku":"845437","price":45.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/pure-sacred-mask.jpg?v=1731468070"},{"product_id":"pure-goddess-shampoo","title":"Pure Goddess Shampoo 300ml","description":"\u003cp\u003ePure Goddess Shampoo hydrates, softens and smooths all hair types.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnique blend of shea butter, argan and marula oil restores moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.\u003c\/li\u003e\n\u003cli\u003eExclusive Pure Complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.\u003c\/li\u003e\n\u003cli\u003eEnriched with selective treatment oil to provide softer, smoother, silkier feeling hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePure hair care range of shampoos are balanced by nature to nurture all hair types. All products in the range contain a unique blend of naturally derived organic extracts.\u003c\/p\u003e\n\u003cp\u003eIngredients\u003c\/p\u003e\n\u003cp\u003eOrganic Shea Butter, Argan Oil, Marula Oil\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":13817499189311,"sku":"948814","price":41.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/pure-goddess-shampoo-300ml.jpg?v=1731463884"},{"product_id":"pure-sensual-curls","title":"Pure Sensual Curls Curl Relaxing Cream 150ml","description":"\u003cp\u003ePure Sensual Curls defining creme for silky luscious curl control.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers lasting curl perfection, turning frizz into soft smooth curls.\u003c\/li\u003e\n\u003cli\u003eProtects against frizz caused by humidity, sun, thermal styling and chemical treatments.\u003c\/li\u003e\n\u003cli\u003eExclusive Pure Complex™ (100% organic extracts) moisturises, shines and seals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePure hair care range of styling products are balanced by nature to nurture all hair types. All products in the range contain a unique blend of naturally derived organic extracts.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":318206377992,"sku":"948898","price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/pure-sensual-curls.jpg?v=1731468140"},{"product_id":"pure-shaping-serum","title":"Pure Shaping Serum 150ml","description":"\u003cp\u003ePure Shaping Serum styling treatment for control, body and shine in all hair types.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA versatile spreadable sculpting serum that gives hair more body and shine. 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