AG Hair Smooth Smoooth - sulfate-free argan and coconut shampoo. Hyper-rich coconut and argan oil are blended in a mild and gentle sulfate-free formaul, bathing hair in creamy nourishing lather while calming, smoothing and adding shine. 296ml
Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.
Natural herbal extracts including chamomile, wild cherry bark extract, hops, nettle, rosemary leaf and sage leaf extracts – soothe the scalp and add shine to hair.
What's not in it
Sulfates – formulated with gentle, colour-safe surfactants which cleanse with incredible lather.
Salt (sodium chloride) – most shampoos use salt as a thickener, which dries out your hair. AG shampoos are naturally thicker without the addition of salt, leaving your hair healthy, shiny and hydrated.
DEA – a foaming agent used in shampoos, which has been placed on a watch list by the FDA. We have proactively removed this ingredient from all of our shampoos and replaced it with a naturally derived ingredient sourced from rapeseed oil.
Parabens – used as preserving agents and have been shown to be a concern to human health. We use gentle cosmetic grade preservatives with a worldwide safety approval.
PABA (or para-aminobenzoic acid) – one of the first sunblocks widely available for purchase in the 1970’s. PABA has been found to be an irritant to the skin and as a precaution we have chosen to use alternative ingredients like benzophenone-4 or ethylhexyl methoxycinnamate.
When you use any AG Smooth product, you’re helping women in one of the poorest regions of Morocco lead change. That’s because the argan in Smooth is sourced using sustainable and organic farming methods and is produced by local women of the Berber tribe. The income these women receive gives them independence, supports their families, and helps educate their children.