{"product_id":"de-lorenzo-instant-initiate-smooth-shampoo-375ml","title":"De Lorenzo Instant Initiate Smooth Shampoo 375ml","description":"\u003cp\u003eDe Lorenzo Instant Initiate Smooth Shampoo 375ml Initiate Smooth Shampoo is an anti-frizz cleanser that smooths, hydrates and helps control fly-aways for a sleek finish. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIdeal for frizz-prone and unruly hair, this smoothing shampoo delivers professional results at home. Enriched with Baobab Peptides, Kakadu Plum, Cactus Flower, and Bioactive Citrus Ferment, it cleanses while taming flyaways and enhancing shine. The lightweight formula hydrates without weighing hair down, leaving strands sleek, manageable, and salon-smooth. Perfect for daily use as part of a premium haircare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths dry, unruly hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps control and relieve frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColour-safe formula\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances shine and smoothness\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps improve hair hydration and moisture balance\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAids in reducing flyaways and improving overall hair texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply a generous amount of shampoo to wet hair and gently massage into the scalp and through the lengths to create a rich lather. Rinse thoroughly and repeat if desired.\u003c\/p\u003e","brand":"De Lorenzo","offers":[{"title":"Default Title","offer_id":43528724742207,"sku":"960506","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/DeLorenzo_2026_SMOOTH_Shampoo_01_1000px.jpg?v=1787697873","url":"https:\/\/www.priceattack.com.au\/products\/de-lorenzo-instant-initiate-smooth-shampoo-375ml","provider":"Price Attack","version":"1.0","type":"link"}