{"product_id":"hi-lift-true-colour-5-6-ruby-red-100ml","title":"Hi Lift True Colour 5-6 Ruby Red 100ml","description":"\u003cp\u003eHi Lift True Colour 5-6 Ruby Red is the essence of hair colouring. A sensational palette of colours enriched with herbal extracts for added protection. True Colour's formulation integrates high-definition pigments for superior coverage, vibrant shine and lasting results.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis adaptable formula works seamlessly for permanent, semi-permanent, and demi-permanent applications, plus professional toning. Simply mix with your chosen peroxide strength to customise the perfect shade for every client. Ideal for colour correction and maintaining vibrant tones. Custom your look with 123 beautiful shades to choose from.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnriched with herbal extracts provides superior condition \u0026amp; shine\u003c\/li\u003e\n\u003cli\u003eSmooth creme consistency \u003c\/li\u003e\n\u003cli\u003eRatio 1:1.5 mix\u003c\/li\u003e\n\u003cli\u003eMade in Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAlways read the label and follow the directions for use. Misuse may be harmful. Please review all health and product warnings before use. \u003cem\u003eCheck the ingredient list carefully to ensure suitability.\u003c\/em\u003e\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":42530373304383,"sku":"912739","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/7185\/files\/HiLiftTrueColour_8cc2e9ef-e374-45df-bade-39f0d3cb80da.jpg?v=1768263943","url":"https:\/\/www.priceattack.com.au\/products\/hi-lift-true-colour-5-6-ruby-red-100ml","provider":"Price Attack","version":"1.0","type":"link"}