Wash your hair, condition and soften. A system that INSTANTLY intensifies colour while cleansing and conditioning with every wash. Now you don't have to add 20 or more minutes to your shower routine with this super convenient product! Three crucial steps in your hair dyeing process are combined into one, without sacrificing any colour vibrance, silkiness, or level of clean. Add striking colours, maintain vibrancy and improve shine. You can use it every day for full-throttle hair that never loses any juice, or only when you need some colour touch-ups. Just cleanse, colour and condition.