This one is for the fellas but listen in ladies as we chat professional grooming for him and share with you three grooming essentials every man needs – just in time for Father’s Day!
The pioneer in men’s grooming products is American Crew. Founded in Chicago by stylist David Raccuglia, American Crew have been delivering the best in hair, shave and styling products for over 20 years.
In 1994 David foresaw the future of male grooming - to a time when men would pay as much attention to their appearance as women – whilst maintaining their masculinity. The movement was already underway, Dave just kicked it up a notch.
With a holistic approach American Crew produce products that are relevant to today’s trend, giving you men the tools you need to create stylish looks every day.
Now fellas, we know that hair is already technically dead but it still requires a little tender loving care to look its best, as does your scalp to promote healthy hair growth.
Here are 3 grooming essentials from shampoo to styling and shaving – perfect gifts for him.
American Crew Hair Recovery & Thickening Shampoo promotes hair growth, enhances hair strength and helps to prolong the life of existing hair. It works best on fine hair to increase fullness and volume. Hair Recovery & Thickening Shampoo also conditions hair and protects it from UV. An anti-hair loss tip – hair is weaker when wet so pat hair dry rather over-zealous towel drying.
American Crew Classic Fiber® is a tacky fiber-like styling product that thickens and texturizes hair. It works best on short hair 1 – 3cm in length to increase fullness. With a smooth after-feel Classic Fiber® provides a strong hold. A matte finish this is great styling product for men hitting their 30s and 40s or as hair starts to thin out.
American Crew Moisturising Shave Cream protects and moisturises skin while shaving. It’s packed with antioxidants to ensure your razor glides over your skin - preventing razor burn. Shave Moist Cream contains eucalyptus oil, a natural antiseptic and disinfectant to sooth and tighten skin pores. Recommended for dry sensitive skin that requires hydration for a smooth close shave.
Our last tip for the guys, less is more! When it comes to using American Crew a little goes a long way.