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Pure Organic Hair Care

Blended with naturally derived organic ingredients, Pure is your environmentally friendly hair care range and one of the best ranges of organic shampoos and conditioners in Australia! Pure’s range of hair care products is committed to minimising the impact of the environment, without compromising quality.

Pure’s Range of Organic Shampoos, Conditioners & Treatments | Price Attack

The Pure range of shampoos, conditioners, treatments and styling all contain Pure Complex™, a private blend certified with 100% organic extracts and vitamins to promote a healthy scalp and silky soft hair. Exclusive to Pure, Pure Complex™ provides intense nourishment, moisture, strength and shine to all hair types.

Pure’s Range of Organic Shampoos, Conditioners & Treatments | Price Attack


Radiant hair is a sign of vitality. Using organic shampoos and conditioners are just another step in increasing overall general wellbeing.

There are six bath and rinses, or shampoos and conditioners, in the Pure hair care range, each containing the unique blend of 100% organic ingredients plus essential natural oils to target specific hair types; from fine or damaged hair to blonde and coloured hair, and everything in between.

Thicken fine hair with Pure Up-Lift Volume organic shampoo and conditioner with Omega 6 oil, a natural silicone replacement to encourage voluminous, soft hair. Restore and strengthen damaged hair with Pure Miracle Renew, a creamy blend of mother of pearl and keratin heal and moisturise brittle hair.

Fight colour ageing and try the Pure Colour Angel organic shampoo and conditioner with Marula, mongongo and Kalahari melon oil helps coloured hair looking bright. Pure Forever Blonde Toning is, you guessed it, for blondes. With melon oil to revive dull, yellow looking blondes you’ll go from brassy to ashy in no time!

Restore moisture loss caused by natural elements and frequent heat styling with the Pure Goddess and Pure Precious. Both organic shampoos and conditioners contain a unique blend of shea butter, argan oil and essential oils to soften and hydrate all hair types.

Pure’s Range of Organic Shampoos, Conditioners & Treatments | Price Attack


Pure’s organic hair treatments are softer and gentler on the hair and scalp. Pure hair treatments, infused with Pure Complex™ 100% organic extracts, soothe, smooth, soften and add shine. You’ll create ultimate hair envy!

There are three treatments in the Pure hair care range; a treatment to hydrate and revive, a mask to nourish and strengthen and a leave-in to smooth frizz and repair split ends.

Pure’s Range of Organic Shampoos, Conditioners & Treatments | Price Attack


Ever heard the phrase, “You are what you eat”? If you use styling products every day, it’s a good idea to start using organic styling products and stop consuming artificial fragrances and harmful compounds.

Pure styling products with organic Pure Complex™ offer UV, thermal and humidity defence against over exposure to sun, swimming, chemical treatments and heat styling. With six Pure styling products in the range you can instantly boost volume, turn frizz into smooth soft curls, create messy and sexy flexible texture and control hair.

Get the best hair you’ve ever had and a more general well-being, using some of Australia’s best organic shampoos and conditioners, treatments and styling products. Shop Pure online or in-store.

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Over 60 Stores Australia-wide

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