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Think Pink

At Price Attack, we’re all for women and the colour pink. So, this October, we’d like to ask all our customers to think pink for Breast Cancer Awareness Month.

Breast cancer remains the most common cancer in Australian women, apart from common skin cancers, according to the Cancer Council NSW. About 17,000 women are diagnosed with breast cancer each year and one in eight will be diagnosed by the age of 85. But, if caught early, breast cancer survival rates are high. That means being more aware of your breast health can save your life. Here’s how to get in the pink frame of mind this month and help other women stay healthy too.


Throw a pink party
Talking to your girlfriends about breast cancer awareness is a great way to care and share. But everything’s better over a coffee, lunch, or a champagne. Why not throw a party where you celebrate the women in your life and help raise some money for breast cancer research?

Since 1994, the National Breast Cancer Foundation (NBCF) has invested $181 million into 557 world-class research projects. Their goal – that no woman will die from the disease by 2030. You could auction off some pink prizes like Price Attack’s gorgeous Mermade Hair Waver or the Tangle Teezer Compact Styler in Holographic Pink to raise donations, or simply point your friends to organisations such as the NBCF where they can donate.


The McGrath Foundation is another worthy organisation you and your friends – or even the men in your life – may want to support. It raises money to pay for breast care nurses to help women diagnosed with the disease in communities across Australia.

The Look Good Feel Better program also helps women going through cancer treatment to boost their self-esteem and confidence, with practical tips and home-delivered confidence kits.
Throw a Pink Party

Do a breast check

Talk to your daughter, your mother, your sister, as well as your friends, about doing a breast self-exam every month. Every woman’s breasts are different, but the important thing is to learn what is normal for you. Once you know that, you can detect any changes that may need to be checked with your doctor. Remember, early detection increases the chances of successful treatment and survival. You’ll find plenty of information to help you understand what to look for here.


Get the hottest hair colour
What do Hollywood stars January Jones and Sara Michelle Gellar have in common? During the pandemic, they’ve both had their hair coloured pink. In fact, you could say pink tresses are having a moment, so much so that we even sold out of our Manic Pink Amplified Cotton Candy colour! There’s still lots of choices online and in-store, though, like Salon Professional Supplies Tints - Intensifiers 0602 Intense Pink.

An even better way to take your hair candy pink, blush crush, or vintage rose is to get the professional help of a Price Attack stylist. Ask your hairstylist about colour and after care.

Not ready for a full head of pink but would love to try something a little more subtle? Even a streak of pink this October is a chance to start a conversation about breast cancer and self-care.


Check in with your GP
It’s smart to talk to your doctor about your breast cancer risk, especially if you have a close relative with the disease. In this case, you may be offered a yearly mammogram. Otherwise, those aged between 50 and 74 are invited to have a free mammogram every two years through BreastScreen Australia.

You can also have one once you are 40, if you wish, but you will not receive a letter of invitation. Make an appointment by calling 132 050. To get personalised advice about the type and frequency of  screening that might be appropriate for you, you could try the iPrevent breast cancer risk tool.


Keep yourself in the pink
Breast cancer awareness and health awareness go hand-in-hand. Yes, it’s important to make sure you do self-exams, or have a mammogram when you need it. But the key to staying in the pink, and lowering your overall cancer risk, is looking after yourself by reducing your stress levels, eating a healthy diet, exercising regularly and having some alcohol-free days.

If you haven’t been able to put all your good intentions into action yet, don’t be too hard on yourself. Even small changes can lead to looking and feeling better and October is the month to start. Get a new workout outfit that makes you really want to go for a walk or run; clean out your fridge and fill it with health-giving foods; pop a water filter on your bench and have a glass of H20 every time you think about it; or add a relaxation practice into your everyday routine. For more suggestions about keeping yourself in the pink, see our blog 5 Ways to Love Yourself.
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