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Celebrating Women

At Price Attack we empower all women to feel confident throught the power of beautiful hair.

With a large volume of female customers and clientele we feel it is within our DNA to celebrate every woman in every interaction - whether that is through our huge range of products that cater to every hair type, or through our 65+ salons nationwide that reinvigorate our customer looks each visit. 

So, in the lead up to International Women's Day, we want to celebrate the amazing women who shop with us not only with an incredible retail offering, but with inspiring stories from women within our industry!

Meet Lotte Davis from AG Hair!
Instagram: @aghair

Bio: Lotte Davis is the Co-Founder of AG Hair and Founder of Women Leading Change. In 1989, Lotte and her husband John Davis started AG Hair in the basement of their Vancouver home and today, they are the largest manufacturer of professional hair care products in Canada.

In addition to building her company into a well-renowned and respected beauty brand, Lotte has worked tirelessly to find a way to impact gender inequality. Having grown up in the dawn of the apartheid movement in South Africa, she became acutely aware of the legacy of mistreatment and lack of basic human rights. After moving to Canada in 1960, she became aware of a similar lack of opportunity and discrimination against women.

In 2008, she began building schools for girls in some of the poorest regions in Africa. By 2013, this initiative developed into the creation of her own charitable organisation called Women Leading Change, which includes scholarships for girls to secondary school and university, as well as comprehensive mentoring, coacking and trainging programs. Success for Women Leading Change is realised only when these students begin to earn a living, and Lotte is personally invested in each girl to ensure they achieve this goal.

What keeps you motivated for success? I feel as women, we all have an obligation to strive for success every day to pave the way forward towards a more gender equal world, where an equal number of women are represented in C-suite and in political leadership roles. Until we start hearing more from women and implementing their strategies for creating a better world, I think we'll keep seeing more of the same.

Who is a female role model to you? Jacinda Ardern, Greta Thunberg are two women who currently stand out for speaking up and doing bold things to create important change. 

Favourite hair products? AG Curl Fresh Shampoo and Conditioner (keep your eyes peeled for this new range, hitting Price Attack shelves very soon) and Tousled Texture


Meet Tracey Bazzano Lauretta from EVY PROFESSIONAL!
Instagram: @evyprofessional

tracey - evy professional

Bio: I am a hairdresser by trade, owned a salon for 20 years in Melbourne, started education with Goldwell/Bio Ionic and then fell into distribution. After a few years EVY PROFESSIONAL was born, starting with one iron and from there we have expanded the range.

What keeps you motivated for success? Passion to succeed, failing and quitting has never been an option for me - loving what I do and working with amazing people that inspire and motivate me to be the best I can be. I love to empower women to have confidence in themselves, to be able to achieve anything we set out minds to. My dream is to create a world recognised brand amongst the big players. I love to watch my "little empire" continue to grow and nourish my team of super women!

Who is a female role model to you? My best role model is Marie Cocciolone from InSkin for her success of growing and expanding an amazing Australian brand and culture. I can see that success comes from passion and a true care and love for your clients and staff.

Favourite haircare product/s: Definitely Seal to protect the hair and add moisture and Tame when I want to add thickness; and of course our new RESTYLE hot brush

confidence revolves around you
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Over 55 Stores Australia-wide

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